Shane Heath is the Founder and CEO of MUD\WTR, which offers a coffee alternative using the nine organic ingredients cacao, masala chai, turmeric, sea salt, cinnamon, chaga, cordyceps, reishi, and lion's mane. Mud gives you natural energy, focus, and immune support with only 1/7th the caffeine of coffee. An artist and entrepreneur at heart, Shane had already founded three companies (if you don’t count the car wash business he started when he was 12) and had been a graphic designer for much of his career before taking on his most unique project yet. Using the Lean Startup approach, Shane initially put MUD out on the market to test its viability while he was still working full-time. This gave him the confidence he needed to go all-in on the business. “I’m constantly thinking about finding my potential and moving forward,” says Shane, “whether through new experiences or unlearning old beliefs that no longer serve me.” Listen in as Shane shares his affinity for creative and entrepreneurial pursuits, alongside his intensely spiritual yet grounded approach to caring for your body and mind and using adversity as fuel for growth in all aspects of your life.   Follow Shane @somanypossibilities Follow MUD\WTR @drinkmudwtr Follow Chase @chase_chewning   Key Highlights Why did Shane forge ahead with a product that has a lot of stigma tied to it to this day? How did Shane come to settle on the nine ingredients he currently uses for his coffee alternative? What does Shane do to manage stress and keep his creative juices flowing as an artist and entrepreneur? How has Shane’s life improved through taking risks and facing hardships without anyone watching? How have the events of 2020 shaped Shane’s mindset and hope for the future in 2021?   Episode resources: Save 15% off of Cured Nutrition with code EVERFORWARD at https://bit.ly/2RmXcja  Learn more about MUD\WTR at https://mudwtr.com