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4B with Margit #1

4B with Margit #1

Froma16z Live


4B with Margit #1

Froma16z Live

ratings:
Length:
59 minutes
Released:
Mar 4, 2021
Format:
Podcast episode

Description

Marc Andreessen joins a16z's Head of Marketing Margit Wennmachers for the first episode of "4B with Margit" — a Clubhouse show  for raw and unfiltered advice from comms and marketing experts who have seen it all, as well as insider stories from the builders and pioneers who were in the trenches. Think “Scandal” meets “Halt and Catch Fire.” Catch it live Wednesdays 4-5 PST.  In this episode: What is a 4B? What is the playbook for dealing with a crisis? And has it changed with the rise of social media and other direct channels?How does a company or startup build its media machine? And how should they think about different channels, especially new channels like Clubhouse?When do you add internal comms? And how do you (or even should you) set a policy for individual employees on social media?  
Released:
Mar 4, 2021
Format:
Podcast episode

Titles in the series (100)

a16z Live is the place to listen to recorded live discussions and events featuring, hosted, or co-hosted by a16z partners (with outside voices too). As a reminder, all content posted here is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. Views expressed are those of the individuals and not the views of Andreessen Horowitz, please see a16z.com/disclosures for more. To learn more about the broader a16z Podcast network and shows, please visit a16z.com/podnetwork.