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Agents, You're Shooting Yourself in the Foot by Doing This

Agents, You're Shooting Yourself in the Foot by Doing This

FromMassive Agent Podcast


Agents, You're Shooting Yourself in the Foot by Doing This

FromMassive Agent Podcast

ratings:
Length:
27 minutes
Released:
Jan 27, 2022
Format:
Podcast episode

Description

The struggle for consistency is real. Shiny object syndrome is everywhere and countless real estate agents fall prey to it every day looking for the holy grail. Experts say you must do the same thing long enough to be successful. In some cases that may be six months, nine months, or possibly one year to gauge if our strategy is actually working. On today's episode of the Massive Agent Podcast, host Dustin Brohm explains how we are shooting ourselves in the foot and completely killing any momentum by pivoting from our marketing strategies too early. Dustin reminds us that often we pivot for the wrong reasons. By doing so, we turn away from our current strategy before we have a chance to gather any success metrics. Admittedly in this day and age we have microwave mentalities, which means we've grown accustomed to having everything fast. Dustin even shares his own struggles with being a visionary and working toward discipline.Finally Dustin discusses the switch cost. Pivoting means starting over and there are costs associated with abandoning current strategies to start something new. If what we’re doing isn’t working there are some key questions we should ask ourselves:Is it our strategy or, just our implementation? Could we keep the strategy but adjust the content? Are we actually following up with the leads that are coming in? Have we gathered the opinions or feedback from others that we trust? If we are going to be successful we must focus on chasing one strategy at a time or we risk not being successful at any of them. It’s time for a gut check Massive Agents! Ask for constructive criticism, stop chasing sunshiny objects, and push ourselves into growth mode.Mentioned on this episode:Neil Mathweg - Agent Rise Coaching***********************Sponsored by: Follow Up Boss, the CRM of choice for agents ready to scale quickly. Massive Agent listeners get a FREE 30 Day trial (no CC required!!) CLICK HERE***********************Recommended:Witly: the fully automated Facebook Ad management system for real estate agents and loan officers. Get a 14 day free trial HEREShop my Amazon Store: podcasting equipment, my favorite books, cool stuff for  REALTORS®, etcMassive Agent Society: Our Real Estate Lead Gen Coaching Program/online course and online courseBuzzsprout: Host your podcast with the same platform we use. Affordable, user-friendly podcast hosting for real estate agents - New users get a $20 Amazon Gift Card
Released:
Jan 27, 2022
Format:
Podcast episode

Titles in the series (100)

The Massive Agent Podcast for real estate agents and mortgage loan officers, hosted by Dustin Brohm, is a real estate marketing podcast. Realtors and Mortgage Lenders get actionable lead generation tips and strategies to bring in more leads and sell more homes. Real estate agents and loan officers will learn everything they need on Facebook Ads, Instagram Stories, Snapchat, Sphere of Influence (SOI), Zillow and Realtor.com leads, blogging, client appreciation ideas, podcasting, Alexa flash briefings, video marketing, 360º video, virtual open houses, Facebook Live, YouTube video, direct mail, personal branding, door knocking, hosting your own show, cold calling, and creating a media company that happens to sell real estate.This is a real estate marketing podcast, with the primary goal of helping you take YOUR real estate business and real estate marketing systems to the next level. Here you'll get equal parts ideas and real world execution. As a prominent personality in the real estate marketing space, Dustin Brohm is able to distill these ideas, tips, and strategies down so they can be grasped by real estate pros of all experience levels. As you'll hear Dustin say often, "if he can do it, YOU can do it!". Massive Agent is a real estate education brand created by Dustin Brohm to effectively help real estate professionals to see success in their businesses. Massive Agent offers Facebook Ads coaching, general coaching for Realtors, and coming soon, online courses on mastering Facebook Ads and other marketing strategies.Dustin Brohm is a Realtor in Salt Lake City, Utah and the Founder of Search Salt Lake, his own real estate media company brand and team. Dustin has spoken at Gary Vee's Agent 2021 event. He's an Inman speaker and contributor, a blogger, speaker, host of a local show called Salt Lake Insider, and a non-real estate media company by the same name, SaltLakeInsider.com. His work has been published on prominent real estate sites like the Zillow blog, HousingWire, RISMedia, HomeLight, Realtor.org, Inman, RESAAS, Adwerx, Zurple, and more. *Founding Member of the Industry Syndicate, Real Estate's Media Network