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277 – Introducing Facebook Shops with Jessica Totillo Coster of eCommerce Badassery

277 – Introducing Facebook Shops with Jessica Totillo Coster of eCommerce Badassery

FromGift Biz Unwrapped


277 – Introducing Facebook Shops with Jessica Totillo Coster of eCommerce Badassery

FromGift Biz Unwrapped

ratings:
Length:
56 minutes
Released:
Aug 3, 2020
Format:
Podcast episode

Description

Jessica is an eCommerce & Email Marketing Strategist for boutique owners & product business owners.
She supports scrappy female entrepreneurs with actionable strategies and tactics to http://giftbizunwrapped.com/episodes/businessboss/ (grow and scale) their eCommerce businesses.
She's worked in corporate retail for over 20 years, owned her own multi 6-figure brick + mortar clothing boutique, and spent 3 years as the ONLY employee of a 7-figure online store learning from the top experts in the digital marketing & eCommerce industry.
Now she’s sharing everything she learned the hard way so you don’t have to. Today, she's introducing how you can get started with the https://www.facebook.com/business/news/announcing-facebook-shops (new Facebook Shops).
This episode is Part 4 of my 6-Part Series covering your top sales platform options.
Catch up on this series here:
http://giftbizunwrapped.com/captivate-podcast/ebay/ (Part 1: Why eBay)
http://giftbizunwrapped.com/captivate-podcast/amazon-handmade/ (Part 2: Selling on Amazon Handmade)
http://giftbizunwrapped.com/captivate-podcast/get-started-on-shopify (Part 3: Build the Perfect Shopify Website)
Part 4: Introducing Facebook Shops - YOU ARE HERE
http://giftbizunwrapped.com/episodes/sell-on-etsy (Part 5: Everything You Need To Know To Sell On Etsy)
http://giftbizunwrapped.com/captivate-podcast/google-my-business/ (Part 6: Confused About Google My Business?)

BUSINESS BUILDING INSIGHTS99% of people won't http://giftbizunwrapped.com/episodes/maker-to-master-2/ (take action when it gets hard). Be part of the 1% and you'll see success.
You can recreate an in-person experience when you sell online and nothing beats that.
The newer you are, the more you need to talk about who you are, what you do, and why people want to buy from you.
http://giftbizunwrapped.com/episodes/thesellingstaircase/ (Selling) is not always direct “here’s my product, buy my product.” It's also showing how you use the products in your own life.
FB Shops is a way to start but ALWAYS have a platform that you own: website and email list.
Always be clear over clever with your product name and description.
Listen to the full episode for a ton more business tips from Jessica!

Getting Started With Facebook ShopsIt takes ZERO dollars to get started with FB Shops - no fees are due until you make a sale.
FB Shops is a great way to validate new products before going all in.
Create a 'Storefront' with lifestyle imagery and branding.
Organize and arrange your products into collections or categories.
Try selling through live videos and tag your products in the live video.
FB Shops is still new. Watch for lots of new features rolled out over time.
Listen to the full episode to hear about exciting future features Facebook has planned for Shops!

RESOURCES MENTIONEDSee existing Facebook Shops in Action:
https://www.facebook.com/inkmeetspaper/shop/?view_public_for=141250724568 (Ink Meets Paper)
https://www.facebook.com/rticoutdoors/shop/?view_public_for=729049110484418 (RTIC Outdoors)
https://www.shopify.com/facebook (Get started with FB Shops if you DO use Shopify)
https://www.facebook.com/business/shops (Get started with FB Shops if you DON'T use Shopify)

CONTACT LINKShttps://ecommercebadassery.com/ (Website) | https://www.facebook.com/ecommercebadassery (Facebook) | https://www.instagram.com/ecommercebadassery/ (Instagram) | https://ecommercebadassery.com/category/podcast (eCommerce Badassery Podcast) | http://bit.ly/eCommBadassery-FacebookGroup (eCommerce Badassery Facebook Group)
https://suemonhait.lpages.co/set-up-and-sell-in-fb-shops-course/ ()
 
Now Available!An easy to follow, step-by-step tutorial to get your new Facebook Shop set up and ready to sell. 
https://suemonhait.lpages.co/set-up-and-sell-in-fb-shops-course/ (Click here for details. )
 
 
 
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Released:
Aug 3, 2020
Format:
Podcast episode

Titles in the series (100)

Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.