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#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok

#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok

FromDTC POD: How The Best Brands Are Built


#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok

FromDTC POD: How The Best Brands Are Built

ratings:
Length:
55 minutes
Released:
Apr 7, 2022
Format:
Podcast episode

Description

Tabs Chocolate is a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver. Blaine and Ramon are excited to have Jake Lewin and Oliver Brocato on DTC Pod to discuss how they designed  specifically for TikTok, negotiating and working with influencers, creating viral videos, and making 90K in revenue in just 3.5 weeks after launch. 2:05 - 8:24 Entrepreneur Background17:58 - 19:27  Getting Started with Tabs24:05 - 27:33 Finding the Right Channel28:44  - 31:29 Working with Influencers32:55 - 37:22 Content / Social  Strategy38:43 - 42:49 Designing for TikTok51:01 - 51:42  Bootstrapped This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jake Lewin & Oliver Brocato- Founders of Tabs Chocolate Ramon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel 
Released:
Apr 7, 2022
Format:
Podcast episode

Titles in the series (100)

DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands. We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more. If you work in B2C marketing or for an eCommerce store or DTC brand, this podcast is for you.