5 min listen
#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok
#185 - Oliver Brocato & Jake Lewin, Tabs: Sex Chocolate & Going Viral on Tiktok
ratings:
Length:
55 minutes
Released:
Apr 7, 2022
Format:
Podcast episode
Description
Tabs Chocolate is a sexually enhancing dark chocolate founded by two University of Michigan undergrads Jake and Oliver. Blaine and Ramon are excited to have Jake Lewin and Oliver Brocato on DTC Pod to discuss how they designed specifically for TikTok, negotiating and working with influencers, creating viral videos, and making 90K in revenue in just 3.5 weeks after launch. 2:05 - 8:24 Entrepreneur Background17:58 - 19:27 Getting Started with Tabs24:05 - 27:33 Finding the Right Channel28:44 - 31:29 Working with Influencers32:55 - 37:22 Content / Social Strategy38:43 - 42:49 Designing for TikTok51:01 - 51:42 Bootstrapped This episode is brought to you by OpenStore:Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours. Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you.Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Jake Lewin & Oliver Brocato- Founders of Tabs Chocolate Ramon Berrios - CEO of Trend.ioBlaine Bolus - COO of OmniPanel
Released:
Apr 7, 2022
Format:
Podcast episode
Titles in the series (100)
Influencer Marketing Campaigns That Actually Work? Here's Our Guide: In this episode, Ramon discusses how to create an influencer marketing campaign that generates an ROI and why it’s so important to pay creators. Many brands brag about working with influencers just for exchange of product. By doing this, brands do not value the efforts of the influencers which can lead to poor outcomes. Ramon will discuss how your brand can be like other brands that have experienced success with influencer marketing. He will also discuss why influencer marketing is a long game and brands need to be willing to be patient to see results. by DTC POD: How The Best Brands Are Built