Adria Kyne was in Seattle pursuing a Ph.D. in Chinese Archaeology when the Dot Com boom pulled her into the software industry. Search engines were at war and Microsoft was determined to win the battle with a combination of human curation and machine classification.  This led to a 20-year career bringing rigor and truth to search technology and search marketing - an industry often rife with snake oil salesmen and pseudoscience. We also talk about larping and how that hobby led to Adria appearing on a reality TV show. History of Google Updates with explanations Duche de Bicolline (EN version) "How to Learn SEO" - Adria wrote this at ASICS Digital "Lies, Damned Lies, and Search Marketing Statistics" "Future-Proofing Your SEO"  "The Quest Revived as Disney Plus Brings Back ABC Fantasy Reality"