You don’t become the CEO of a Fortune 200 company at the age of 42 without talent, self-confidence, and a clear vision for growth in market share and shareholder value. What makes Sol Trujillo legendary is that he brings that same competitive spirit and foresight to the project he now leads. Today, Trujillo is cofounder of L’Attitude and chair of the Latino Donor Collaborative (LDC), an immensely important role in which he ensures that Latinos take their rightful place in the family photo of America.