The David Morales story is the story of the Morales family. That resonates in no place greater than his recent autobiography, American Familia. In it, Morales digs into his Puerto Rican heritage—not only as a way to emphasize the legacy of his family’s journey to America but to also inspire others within the Latino community to tell their own stories. A devout student of all things Puerto Rico, Morales has been steadfast in his dedication to the island. He shows it through his keen interest in its musical history as well as the many ways in which he incorporates a “family first” culture into the teams he leads at Unicare. It’s that kind of culture that has resulted in personal and professional success for Morales—and he wants to see his family grow larger.