44 min listen
Teresa Barreira Was Raised to Be a CMO
ratings:
Length:
42 minutes
Released:
Aug 9, 2023
Format:
Podcast episode
Description
For most ten-year-olds, managing a grocery store would be daunting. For Teresa Barreira, it was a learning experience. Growing up in a small village where her parents ran three businesses, Barreira discovered what it meant to be entrepreneurial and scrappy. That background—in combination with an unflinching pride in her heritage—informs her today as a marketing and thought leader who sits as Global Chief Marketing Officer at Publicis Sapient. It also inspires her work with younger generations of Latinos who don’t see careers in marketing as viable options. Barreira knows that a diverse perspective in marketing makes the product, the solution, and the company better. She’s seen the proof her entire career—and she wants to see more of it.
Released:
Aug 9, 2023
Format:
Podcast episode
Titles in the series (50)
María Teresa Kumar, Pushing for the Vote of Confidence: As a child, Maria Teresa Kumar often acted as her family’s de facto translator, in some instances going to the doctor with her grandmother to make sure she received the right prescriptions. Her responsibility meant she often navigated two worlds and... by The Latino Majority