#FuturePRoof podcast: Asif Choudry is our #CommsHero With Stephen and Sarah Waddington The latest #FuturePRoof practitioner survey finds one in five PR teams hit by COVID-19 infections, with a quarter managing furloughs and redundancies Sarah handed over #FuturePRoof to the BAME community for her latest book. Topics range from audience targeting to social media and from internal comms to the psychology of decision-making It's CIPR election time. We’re both backing Pete Holt for President in 2022, a moderniser with fresh thinking on governance and member engagement, and areas of practice including ESG and IC. All the candidate states are on the CIPR site Stephen plotted COVID-19 against a well-known crisis planning model and spoke to crisis communication experts. It provides a clear rationale for our current mood. It will pass Asif Choudry and the team at Resource pulled off a fantastic #CommsHero event with more than 40 speakers and 150 delegates. The content is now available to view on demand www.futureproofingcomms.co.uk/