#FuturePRoof podcast: new books in the works With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Agencies and communication teams continue to navigate a challenging environment, but their work has never been more valued The UK’s reputation internationally is under scrutiny because of Brexit negotiations Demos finds society more divided than ever before, and no sign of leadership to bring together polarised factions Kellogg’s, the manufacturer of Pringles, and Rio Tinto are two companies under scrutiny because of corporate and social responsibility issues Sarah has two new #FuturePRoof books in the works: a special BAME edition and an exploration of how NHS communicators responded to COVID-19 Upcoming events: the PRCA Annual Conference and CommsHero week The latest #FuturePRoof survey aims to explore how the PR industry continues to be impacted by COVID-19. Please share your views www.futureproofingcomms.co.uk/