In this latest edition of the #FuturePRoof podcast we ask whether the Fyre Festival was less a PR disaster or more bad business. We explore the Edelman Trust Barometer and find good news for employee advocacy. Professional blogging is changing as people find news ways to create content and build networks. There’s a new initiative from the CIPR on procuring professional services and the PRCA has launched a virtual agency group. Stephen’s created a virtual school to help students build their professional profile and get ahead, and Sarah’s launching a charity to tackle social mobility through educational grants.