#FuturePRoof podcast: #bekind With Stephen and Sarah Waddington In the latest edition of the #FuturePRoof podcast we discuss: Press and social media regulation following the Caroline Flack story. It’s an issue that Paul Sutton covers in the latest edition of Digital Download Not your cup of tea? Where is the limit for brand banter? LNER and Yorkshire Tea take different approaches to customer service and promotion Noisy news cycle: Boris baby has bumped big news stories down the agenda including floods, Coronavirus and high profile political resignations Coronavirus: clarity, consistency and honesty are critical to allaying public fear and restricting the spread. The Department of Health and Social Care, NHS and WHO provide exemplars Diary dates: PRCA Schools outreach programme, inaugural #FuturePRoof conference with PRCA and the IoD, and PRFest www.futureproofingcomms.co.uk/