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Episode 104: 4 Essential Principles of Trust-Building with Customers with Charles H Green.

Episode 104: 4 Essential Principles of Trust-Building with Customers with Charles H Green.

FromSales Strategy & Enablement by Revenue.io


Episode 104: 4 Essential Principles of Trust-Building with Customers with Charles H Green.

FromSales Strategy & Enablement by Revenue.io

ratings:
Length:
42 minutes
Released:
Mar 3, 2016
Format:
Podcast episode

Description

In this episode, Charles Green, co-author of The Trusted Advisor and author of Trust-based Selling, shares the secrets to developing a trust-based relationship with your buyers that can accelerate your sales. Listen in as we talk about:

Why trust is not the same as trustworthiness. And what that means for you.

Why you can’t fully build trust with a prospect if you don’t them.

Why trust is personal. Buyers are building trust with you, not your company.

Why trust is not a number that you can measure.

This episode is a must listen for everyone. Any CEO, entrepreneur, sales leader and sales rep should invest the time to listen.
Released:
Mar 3, 2016
Format:
Podcast episode

Titles in the series (100)

The world's most candid, inspiring sales podcast. With millions of downloads and 1,000+ episodes of in-depth conversations with the most exciting B2B sales and marketing leaders in the business, the Sales Enablement Podcast with Andy Paul explores critical sales insights, sales perspectives, sales skills and sales technologies that enable peak sales performance.Host Andy Paul is a B2B sales and management expert, author of two award-winning sales books, is ranked #8 on LinkedIn’s list of Top 50 Global Sales Experts, and has consulted with the biggest businesses in the world. Join him 3x a week on his mission to help you exceed customer expectations, earn more sales, and create your dream sales career. Powered by Revenue.io: the revenue acceleration platform that helps businesses scale growth through AI. Visit revenue.io/andy for exclusive Sales Enablement content. (Formerly the "Accelerate! with Andy Paul" sales podcast.)