In today’s episode, we are joined by Robert Koenen, Chief Revenue Officer of Boxed Water is Better, to talk about plastic pollution, sustainable alternatives, and the difficulties entrepreneurs face when they want to bring change to the market.Boxed Water is Better is a sustainable alternative to plastic water bottles and aluminum cans for the grab-and-go water market. Their cartons are 92% plant-based and 100% recyclable and refillable. Find more: https://boxedwaterisbetter.com/Check out the Key Points of the Episode: https://www.evolvecpg.com/the-show/persistance-beats-resistance-rob-koenen-boxed-water-is-betterFind more about Modern Species: https://modernspecies.com/Join our FREE community for CPG leaders: https://community.evolvecpg.com/Follow us on LinkedIn: https://www.linkedin.com/company/evolve-cpg/As an ever-evolving show, we also love feedback. Send us your thoughts or ideas for who we should talk to next to evolve@modernspecies.com