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27: How the Coca-Cola Brand is Shaped by Materials (feat. Raj Gopalaswamy)

27: How the Coca-Cola Brand is Shaped by Materials (feat. Raj Gopalaswamy)

FromIt's a Material World | Materials Science Podcast


27: How the Coca-Cola Brand is Shaped by Materials (feat. Raj Gopalaswamy)

FromIt's a Material World | Materials Science Podcast

ratings:
Length:
50 minutes
Released:
Aug 23, 2021
Format:
Podcast episode

Description

The goal of many materials engineers is to develop more sustainable packaging to reduce environmental impact. However, the history of packaging shows us that manufacturers prefer to meet performance and design standards to make unique and long-lasting products. Soon, customers will expect their favorite brands to be more conscious about the impact of their products on our planet, so companies like Coca-Cola have been adapting their packages to fit both environmental and customer needs.
Before we introduce today’s guest, check out our MSE-themed merchandise if you want to support us or simply show off your love of materials science!
Today’s guest is Raj Gopalaswamy, he served as a technical director of global packaging at Coca-Cola for 5 years. In this episode, he explains the role of packaging in consumer habits, sustainability and much more.
In this conversation, we discuss the following topics:
Coca-Cola’s supply-chain
Evolution of soft drinks packaging
The business vs the science in a packaging engineer’s life
The costumer-product interaction
Role of materials in the future of packaging
Recycling vs Downcycling

Special thanks to Matmatch for sponsoring this episode! Visit their website at www.matmatch.com
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Disclaimer: Any opinions expressed by either guests or hosts in this show are their own, and do not represent the opinions of the companies or organizations for which they are affiliated.
 
Released:
Aug 23, 2021
Format:
Podcast episode

Titles in the series (99)

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