What You Need To Know About Influencer Whitelisting & Spark Ads

FromPurchase Optimized Podcast

Start listening View podcast show

What You Need To Know About Influencer Whitelisting & Spark Ads

FromPurchase Optimized Podcast

ratings:

Length:

23 minutes

Released:

Jul 27, 2022

Format:

Podcast episode

Description

Savannah Sanchez and Dara Denney discuss what influencer whitelisting is and how to utilize it to increase your ROAS. We discuss how to negotiate pricing with creators, how to create long-term relationships with creators, and the performance differences on Facebook vs TikTok for influencer whitelisting.

Released:

Jul 27, 2022

Format:

Podcast episode

Titles in the series (12)

Savannah Sanchez and Dara Denney are expert eCommerce media buyers and creative strategists. They share what is currently working right now on paid social to ultimately drive purchases for your brand.

Skip carousel

What's Working Right Now For TikTok & Facebook Ad Creatives? by Purchase Optimized Podcast
40 min listen
Everything We Know About Facebook Ads in 2022 by Purchase Optimized Podcast
31 min listen
Work For An Agency, Or Yourself? Plus: How To Say No To Your Clients! by Purchase Optimized Podcast
37 min listen
How To Brief Your UGC Creators by Purchase Optimized Podcast
30 min listen
How To Get Started On TikTok Ads by Purchase Optimized Podcast
36 min listen
What You Need To Know About Influencer Whitelisting & Spark Ads by Purchase Optimized Podcast
23 min listen
3 Reasons Why You SHOULD NOT Advertise on TikTok by Purchase Optimized Podcast
24 min listen
The Biggest Media Buying Mistakes We Have Seen… ? by Purchase Optimized Podcast
31 min listen
How To Increase Your ROAS in 2022 by Purchase Optimized Podcast
31 min listen
Our Hot Takes on Facebook Ads, Media Buying, and TikTok Creatives by Purchase Optimized Podcast
37 min listen
What Has Dara Been Up To?! Life Updates + Dealing With Burnout by Purchase Optimized Podcast
41 min listen
How To Grow a DTC Brand With Organic TikTok by Purchase Optimized Podcast
50 min listen

More Episodes from Purchase Optimized Podcast

Skip carousel

What Has Dara Been Up To?! Life Updates + Dealing With Burnout by Purchase Optimized Podcast
41 min listen
How To Grow a DTC Brand With Organic TikTok by Purchase Optimized Podcast
50 min listen
Our Hot Takes on Facebook Ads, Media Buying, and TikTok Creatives by Purchase Optimized Podcast
37 min listen
How To Increase Your ROAS in 2022 by Purchase Optimized Podcast
31 min listen
3 Reasons Why You SHOULD NOT Advertise on TikTok by Purchase Optimized Podcast
24 min listen
The Biggest Media Buying Mistakes We Have Seen… ? by Purchase Optimized Podcast
31 min listen
How To Get Started On TikTok Ads by Purchase Optimized Podcast
36 min listen
Everything We Know About Facebook Ads in 2022 by Purchase Optimized Podcast
31 min listen
How To Brief Your UGC Creators by Purchase Optimized Podcast
30 min listen
Work For An Agency, Or Yourself? Plus: How To Say No To Your Clients! by Purchase Optimized Podcast
37 min listen
What's Working Right Now For TikTok & Facebook Ad Creatives? by Purchase Optimized Podcast
40 min listen

Related podcast episodes

Skip carousel

How To Create Strong Brand-Influencer Relationships: In this episode, Jay and Ramon discuss how to create a strong relationship between brands and influencers. Most brands try to persuade influencers to join their campaign through wither brand recognition or by paying them. But does that really create an authentic relationship? We’ll discuss how influencer networks can help brands create authentic relationships with creators without having to waste time and money in outreach. We’ll also argue how networks are actually better than databases for everything from relationship management to the actual vetting process. by DTC POD: How The Best Brands Are Built
18 min listen
Alecia Hancock: How to communicate your impact by Innovate for Impact
33 min listen
Dana Reyngoudt - Vice President of Partner Marketing for NBC Universal: Micro Cultures and Leadership Habits by Speaking to Influence
30 min listen
S03 E09: Influencer Marketing Essentials and Clubhouse Etiquette with Tanisha Cherry, Lifestyle Content Creator by Waves Social Podcast
65 min listen
Creating a system of collaboration by Innovate for Impact
19 min listen
How To Brief Your UGC Creators by Purchase Optimized Podcast
30 min listen
How To Build A Branding Strategy That Helps Drive Your Organization’s Growth, Even With A Small Budget, with Farra Trompeter by Nonprofit Mastermind Podcast
41 min listen
Delivering Demos With Farzad Rashidi by Hey Salespeople
27 min listen
What does the 'Co' in Co-design mean in practice? by Innovate for Impact
15 min listen
Work For An Agency, Or Yourself? Plus: How To Say No To Your Clients! by Purchase Optimized Podcast
37 min listen
036: Speaking Powerfully, Developing Your Leadership Voice with Dia Bondi: Prepare to supercharge your communication skills with Dia Bondi, the mastermind behind Dia Bondi Communications, who has empowered countless leaders to transform their communication abilities. In Steve’s interview with Dia, she shares her unique... by Great Practice. Great Life. by Atticus™ Helping attorneys grow thriving practices, increase revenue, lower stress, and achieve a work/life balance.
34 min listen
Top tips to constructively push back against the status quo by Innovate for Impact
27 min listen
7 Traffic Sources Every Online Marketer Needs to Know by Perpetual Traffic
62 min listen
Brand partnerships, brand collaboration, and the future of commerce (with co-op commerce founder Conner Sherline): Conner Sherline, founder of co-op commerce joins the POD to discuss brand partnerships and brand collaborations. Before starting co-op, Conner spent five years working for Facebook and Instagram. Conner and his wife (also his co-founder) have brought a disruptive platform to the brand partnership space allowing brands to cross-sell each other products with no risk. Brand partnerships and collaborations are a common way for early-stage brands to go. It allows each brand to capitalize on the other’s audience and grow. Typically, however, most brand partnerships focused on top of the funnel tactics. Stay tuned as Conner discusses some of the challenges brands face when partnering, what they can do to overcome them, and what the future of commerce looks like. We Speak About: [01:05] About co-op commerce [02:45] Where brand partnerships fit in the marketing funnel [05:50] by DTC POD: How The Best Brands Are Built
35 min listen
Understanding Podcast Attribution with Podsights: "In our world of attribution, it has really shifted from being a nice to have to a need to have. We see certain agencies and brands who will not buy podcast advertising if they cannot get attribution." Sarah Cotenoff, Co-Founder and Head of... by Podcast Advertising Playbook
22 min listen
How to Successfully Build a Marriage Between a Brand and a Partner with Sally Rogers by The Second Degree with Emily Merrell
38 min listen
3 Tools to Overcome Limiting Beliefs, How Authentic Networking Increases your Income, and Being an Opportunity Magnet with Super Connector Darrah Brustein: In this incredible episode, co-founder Danielle Canty is interviewing Darrah Brustein. Darrah is an amazing serial entrepreneur, writer and an incredible super-connector. Join them as they open up about the power of authentic networking, building trust an by the bossbabe podcast
44 min listen
152 - How to Use Organic Social with Paid Advertising with Tara Robertson by The Marketing Millennials
29 min listen
87. Measuring for Success: Alignment, Data, and Donor Confidence with Sasha Dichter by What the Fundraising
30 min listen
How to Leverage Event Speaking to Grow a Thriving Agency: Does your agency's branding stand out from the competition? Is your offering and positioning unique? Does it establish your agency's authority in your niche? Today’s guest explains how he turned his speaking career into a thriving agency thanks to... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
30 min listen
GE Ep 303 [2021] - Scalable Copyrighting Formula w/ Dan Lok: Dan Lok is a serial entrepreneur, author, eight-figure business owner, and an expert in copywriting. Dan is back on the show to discuss his scalable copywriting formula and the strategy he designed to work for modern copywriting in 2020 and beyond. He... by Growth Experts with Dennis Brown
35 min listen
Bake it up a notch: how to thrive in a post-cookie world: How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how... by Connected
21 min listen
Building collaboration into your day to day work by Innovate for Impact
20 min listen
The Future of Paid/Owned/Earned Media for B2B w/Chris Walker by B2B Growth
35 min listen
Be an expert at finding winning Facebook ad creative (with Reza Khadjavi, CEO of Motion): Reza Khadjavi, CEO of Motion, joins the POD to give some insight on the software industry’s creative strategies. Motion helps brands find creative wins. Reza recognized that there is a lot of creative out there, and finding what works can benefit a brand’s ad spending and profits. Stay tuned as Reza discusses more about motion and their strategies for optimizing and finding creative content for brands. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. by DTC POD: How The Best Brands Are Built
37 min listen
Danielle Lewis from SCRUNCH - Brand Collab Expert: Danielle Lewis is in the studio this week chatting to us about how YouTubers can work with brands. We discuss the opportunities, what to do and most importantly, what not to do. Dani is the CEO of Scrunch. Scrunch is both a platform and agency designe by Creator Generation
56 min listen
231 - Influencer Marketing Trends to Pay Attention to, with Dikla Bengio by The Marketing Millennials
38 min listen
Working with Celebrities and Celebrity Influencers for Original and Branded Content: Brittani Kagan of Portal A discusses booking talent for branded and original content on Winfluence. by Winfluence - The Influence Marketing Podcast
29 min listen
Gautam Madhavan, CEO & founder of Mad Influence, on building the largest creator economy in the world: Content is king! Today my guest is Gautam Madhavan CEO & founder of Mad Influence and influencer management agency. They do more than just connect creators and brands. They do digital marketing, social media management, content authoring, and providing consulting services to businesses. They are trying to create the biggest content companies in the world. In this episode he talks about how he got this off the ground by seeing the shift from Blogging to Vlogging 2017/18, realising the power of video and was laser focussed on tiktok in the early days before it was popular. He explains why you shouldn't plan too much when starting up. Talks about dealing with uncertainty in the early days and hiring strategies. Advice for all you budding social media creators (Don’t do it for the $$). Building an AI platform for content creators and why you shouldn't worry about the algorithms. Thoughts by The Indian Startup Show
38 min listen
Identifying Influencers by Relevance Not Reach: Tabitha Hawkins of the Association of Influencers and Content Creators (AICC) chats influencer marketing with Jason Falls by Winfluence - The Influence Marketing Podcast
41 min listen

Discover this podcast and so much more

What You Need To Know About Influencer Whitelisting & Spark Ads

What You Need To Know About Influencer Whitelisting & Spark Ads

Description

Titles in the series (12)

More Episodes from Purchase Optimized Podcast

Related podcast episodes