On today's episode I'm chatting with Nicola Kilner. Nicola is the co-founder and CEO of Deciem. Deciem is an umbrella brand, under which there are a number of wildly popular skincare brands, including cult favourite, The Ordinary. Nicola discusses her experience launching a radically different brand. Deciem launched with 10 skincare brands and continues to expand, launching new brands, and discontinuing others, which Nicola discusses. She also answers my biggest question: why The Ordinary products are priced so low, if they’re actually effective, and how all the brands under Deciem are so different. Nicola also discusses how Estee Lauder came to be a minority shareholder, how she dealt with tragedy when her Co-founder and former CEO of Deciem, Brandon Truaxe passed away, and successfully leading such a large team. This episode is a lesson in entrepreneurship which I’m sure you’ll all enjoy. To connect with Nicola Kilner click HERE To learn more about Deciem click HERE To connect with Deciem click HERE To connect with Siff click HERE To learn more about Icing and Glitter click HERE PRODUCTS MENTIONED Arrae Bloat Alchemy Capsules, use code DREAMBIGGER at checkout for 10% off The Ordinary EUK 134 The Ordinary Pycnogenol The Ordinary “Buffet” Niod CAIL Niod CAIS Niod Sanskrit Saponins Niod Photography Fluid The Ordinary Serum Foundation 2.1 Y