We open up today's episode with something very important to us. Always remember this podcast is meant to challenge you so we can all become greater together. Then we dive into our thoughts on proper research. Are you a "research based" coach? We dive into how to properly conduct research both anecdotally and with studies, how to pivot and challenge that research and why you should never shy away from things you don't agree with. You're going to get a lot from this. Let's get into it.