One of the criticisms of farmers is that they fail to engage the public to show what they do. It is understandable, their days are busy, competition is stiff, and farming selects for folks that shun the spotlight. Still it is critical to meet the public where they are, and that is exactly what Zack Johnson does.  Zack is best known as Millennial Famer on YouTube.  He posts video accounts of his daily work, but also interesting events that happen on his farm and around his area. The videos provide and educational and informative look at what happens on the farm, the technology, the hardships, the successes. In this episode we discuss his entry into public engagement, his motivations, and how being a celebrity farmer has affected his operation.  Watch Millennial Farmer on YouTube Follow Zack on Twitter Millennial Farmer Website# COLABRATalking Biotech is brought to you by Colabra – an R&D platform that brings your lab’s world-changing research together in one shared space. Learn more at https://www.colabra.app/# TALKING BIOTECHTwitter: https://twitter.com/talkingbiotechWebsite: https://www.colabra.app/podcasts/talking-biotech/Instagram: https://www.instagram.com/colabrahqThe Talking Biotech podcast is distinct from Dr. Kevin Folta's teaching and research roles at the University of Florida. The views expressed on the show are those of Dr. Folta and his guests, and do not reflect the opinions of the university or Colabra.