12 min listen
Glossier Built a Cult Brand and a Digital Community, but What’s Next?
FromCold Call
ratings:
Length:
27 minutes
Released:
Aug 4, 2020
Format:
Podcast episode
Description
The digital-first, direct-to-consumer beauty brand Glossier considers marketing strategies that move away from organic community support and toward influencer marketing and paid media. Harvard Business School professor Jill Avery discusses the debate in her case, “Glossier: Co-Creating a Cult Brand with a Digital Community.”
Released:
Aug 4, 2020
Format:
Podcast episode
Titles in the series (100)
Leadership from Below by Cold Call