12 min listen
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
FromCold Call
ratings:
Length:
30 minutes
Released:
Jul 7, 2020
Format:
Podcast episode
Description
Harvard Business School professor Len Schlesinger and RSE Ventures Co-founder Matt Higgins discuss why direct-to-consumer channel businesses, like teledentistry company SmileDirectClub, must implement a strategy that moves them beyond DTC in order to thrive – and how to make that change. This episode is based on the Harvard Business School case, “SmileDirectClub: Better is Better.”
Released:
Jul 7, 2020
Format:
Podcast episode
Titles in the series (100)
A Microchip in Your Medicine by Cold Call