My guest, Kelcey Lehrich, is the co-founder of 365 Holdings, a firm that acquires and grows e-commerce brands with a focus on shared services and vertical integration. He and his firm view e-commerce with an interesting lens, one of their most interesting ideas being their view on product vs customer focused brands, which we dive into. During the episode, we discuss which services they began sharing across portfolio companies and the timing on when those became shared, a story of a failed e-commerce growth plan, building 365’s brand, and more.   For the full episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.