12 min listen
Does Le Pliage Help or Hurt the Longchamp Luxury Brand?
FromCold Call
ratings:
Length:
19 minutes
Released:
Aug 22, 2017
Format:
Podcast episode
Description
Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. Harvard Business School professor Jill Avery discusses the balancing act of cherishing the heritage of an established brand against the need to look forward and grow in the face of a rapidly changing industry.
Released:
Aug 22, 2017
Format:
Podcast episode
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