Shannon Lohr, founder of Factory45 sits down with Earth911's Mitch Ratcliffe to talk transparency in fashion labeling. Fashion is one of the most environmentally harmful industries on the planet because it has focused on delivering “fast,” short-lived products made to be worn a few times and discarded. Factory45 has worked with more that 500 sustainable fashion entrepreneurs to develop a responsible industry in textiles and clothing. Her blog, podcast and free or fee-based tools for fashion startups are a great resource to understand the environmental impact of traditional fashion and the potential for a low- or no-carbon future for fashion. Shannon discusses a broad range of topics from the the microplastics shed by recycled rayon and other plastic-based textiles to the challenges of growing an environmentally responsible fashion business and useful labels to look for when shopping. She also shares several novel materials that have caught her attention, including Qmilch, a textile made from spoiled milk, and S.Cafe. Learn more about Shannon and Factory45 at https://factory45.co/.