Hello Earthlings! In today’s episode, we’re doing an episode swap with the incredible Trash Magic podcast, hosted by the dynamic duo Sara Fuentes and Oakley J-Fast! In this wonderful episode, Oakley and Sara talk to the remarkable Heidi Sanborn, an esteemed pioneer in the field of extended producer responsibility with over thirty years of experience. As they explore the intricacies of sustainable packaging, Heidi reveals the vital importance of transparency in the recycling process. She demystifies the complexities of end-of-life product management and shares practical strategies for manufacturers to streamline recycling efforts.Join Oakley, Sara, and Heidi on their journey through the multifaceted challenges affecting the product life cycle. They will discuss the identification of obstacles and offer innovative solutions, illuminating the path to a more sustainable consumer environment. Discover how Heidi has navigated political obstacles to hold producers accountable, driving significant positive change.Don't miss this enlightening conversation that delves into the critical issues shaping our consumption patterns and the inspiring progress towards a sustainable future.Key Topics: Producers need to make the life cycle cost of products easily accessible!Value and importance of transparency for consumersThe unseen damage of plastics in the recycling process How can we avoid and mitigate the pushback from producers and consumers?Voices on The Show: Heidi Sanborn, President of SMUD Board - Executive Director National StewardshipLinkedIn- Heidi SanbornOakley J-Fast, Chemical Engineering and Circular Economy LinkedIn- Oakley J FastSara Fuentes, Co-Founder and President at Smart Waste Inc. LinkedIn- Sara FuentesLisa Ann Pinkerton, Earthlings 2.0 Host, CEO of Technica Communications, and Founder of Women in Cleantech and Sustainability LinkedIn: Lisa Ann PinkertonX - Lisa Ann Pinkerton Instagram - @LisiAnniTechnica Communications Women in Cleantech and Sustainability? Calling all Earthlings…  Visit our website for more episodes!New to Earthlings 2.0 and don’t know where to get started? Check out our Life at 3C episode on our...