Livia Firth is the Creative Director of sustainability consultancy Eco-Age, and the founder of the Green Carpet Challenge and Green Carpet Fashion Awards. She is a UN Leader of Change, a founding member of Annie Lennox’s women’s advocacy group The Circle, and was a co-producer on Andrew Morgan’s ethical fashion documentary, The True Cost. Livia is also a warm and wonderful advocate for ethical and sustainable fashion, and an absolute treat to interview. We are so grateful to Livia for kicking off this, our brand sparkling new series 3 of the Wardrobe Crisis podcast!
In Episode, Clare and Livia discuss what it means to be a fashion activist, and why the world needs more of us (yes, including you!). We cover the big stuff - garment worker dignity, living wages, social justice - and the glitzy stuff - influencers, social media and the power of fashion to change stories.
Livia shares about her childhood growing up in Italy in a pre-fast fashion world, being “a ballbreaker” and starting a business with her brother. She reveals how her eco fashion quest began: when her husband Colin Firth was up for a Best Actor Oscar for his role in the Tom Ford movie A Single Man - dressing “eco” gave her a role to play. And she explains how that first challenge grew and flowered into something truly extraordinary that has seen Eco-Age become one of the biggest players in sustainable fashion. Want to change fashion for the better? This Episode is full of inspiration.
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