Small tweaks + big changes = lots of impact! Today, Alex (@AlexHormozi) talks about the 2 moments where he had to make a big decision in which one gain a lot of profit while the other…did not. It’s all about selling with conviction!
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
1:31 - During this time, Alex had sent out a mass letter to customers regarding an increase in prices for the subscription along with a discount
5:23 - Alex offered two weeks for free of this new service, but after the trial, the cost will be the new price. After a month, ⅔  of his customers stayed
7:21 - In most cases, providing more value while charging a higher price in order to provide the higher value to the customer will make you more money. Reversely, lower value means no money  
8:03 What should I do with my prices?  Here are the 6 ways your LTV can increase: increase the price, decrease cost resell, upsells, cross-sells, downsells
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