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157: Wins from 2018 + Goals for 2019 for Us Copy Poppers

157: Wins from 2018 + Goals for 2019 for Us Copy Poppers

FromCopy That Pops: Writing Tips and Psychology Hacks for Business


157: Wins from 2018 + Goals for 2019 for Us Copy Poppers

FromCopy That Pops: Writing Tips and Psychology Hacks for Business

ratings:
Length:
12 minutes
Released:
Jan 4, 2019
Format:
Podcast episode

Description

Popping in with you this week just to: Wish you a happy start to 2019 (done and done!) Share a win from 2018 (and invite you to share with me too) Share plans for 2019 (and invite you to share your feedback with me also)   1: Happy New Year, my copy poppers!   Okay, so, we already got item #1 complete. Hope 2019 is the best year ever for you!   Now let’s talk about #2!   2: Share my wins from 2018 (and invite you to share with me too)   My New Year’s Eve was fabulous. I got together with some of my neighbors and friends. 6 of us were entrepreneurs and 2 were not, but are significant others of us crazy biz peeps (1 of which is my husband Devin).       Just before the clock struck midnight, we 8 stood around the fire (in our neighbor’s outdoor fire pit), drank adult beverages, and shared one of our favorite moments or wins from the past year.   What did I share?   Well, for me, I’ve run away from public speaking nearly my entire life. I remember distinctly a few instances from my childhood where I had to present, was terrified, did horribly, and swore I never wanted to do it again.   That carried over into my adult life.   And if you know my story, you know I used to teach high school math and psychology. That is public speaking, of sorts. The first day I had to teach, it was during my student teaching program and I had to teach the unit circle to a group of 17 and 18 year old seniors in and honors pre-calculus course. I was like 24 or 25 myself, so not that much older. And I was mortified.   We used to use those overhead projectors where you write on a transparent film and it shows on the wall behind you.   Well, as I started my lesson, I noticed that the entire projector and resulting projection on the wall was shaking nonstop. Was there an earthquake? Nope...it was my freaking hand. I couldn’t stop it from shaking. And I felt even more embarrassed because I knew that everyone knew I was so nervous. It was painful.   But, my desire to become a teacher was just slightly higher than my mortification from sucking at it...so I persisted.   By my second year of teaching, I started to really find my stride and grew to love it. It was actually fun to perform the lessons, as I call it, and get teenagers to actually care about and enjoy mathematics.   I had many, many students tell me that they hated math until they took my class….that they hated all math teachers until they met me.   That was so fulfilling to hear.   But after teaching about 5 years, I felt like I had ‘mastered’ it and wanted a new challenge. I wanted to be an entrepreneur and the internet had matured more, so it was a lot more feasible than it was prior. The year was 2011. I quit teaching fulltime to make the jump.   And I worked on many different businesses until I found some real footing in my current one...in the Copy That Pops world….where I now focus on helping other entrepreneurs to do three things:1. Write a great book that shows off their expertise Self-publish their book as a bestseller on Amazon3. Leverage their books to grow their brand and businesses   I’m toying with some branding in 2019 around “Author Leadership,” but I’m getting ahead of myself.   To wrap up my item #2 around my win for 2018...let’s get back to public speaking.   After mastering speaking to 30 teenagers trapped in a classroom all year, I didn’t think that skill translated to doing well on stage in front of business people.   So, I started hiding and running away from speaking to larger than just a few people at a time...for many years, yet again.   In June of 2011, when I jumped into the business world, I had just turned 30 (my bday is June 6th, fyi). This past year in 2018, I decided to get over this ‘fear of speaking’ once and for all. It started in January and in June I turned 37. So, for about 6.5 years I hid from it yet again.   So happy that in 2018, I changed my story...and it’s helping take my business to the next level.   But, the win I shared around the fire just before
Released:
Jan 4, 2019
Format:
Podcast episode

Titles in the series (100)

Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host Laura Petersen (a.k.a. @LaptopLaura) a tall Math and Psych teacher turned entrepreneur, multi-bestselling author, and international speaker. ~ Click "subscribe" so you never miss an episode!