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    What it Takes to Build Your Own Category -- Josh Lowman // Gold Front

    What it Takes to Build Your Own Category -- Josh Lowman // Gold Front

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    What it Takes to Build Your Own Category -- Josh Lowman // Gold Front

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    18 minutes
    Released:
    Aug 20, 2022
    Format:
    Podcast episode

    Description

    Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh and I are going to talk about what it takes to build your own category. Show NotesConnect With: Josh Lowman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Aug 20, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.