Adam and Zach discuss why drinks brands across categories and price points are so eager to sponsor and partner with sports entities, from individual teams to entire leagues, and whether the audiences those sports reach represent the only real mass audience left in America. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is drinking: Altesino Brunello di MontalcinoAdam is drinking: Six Eighty Cellars Cabernet Franc See acast.com/privacy for privacy and opt-out information.