19 min listen
Creating a New Product Category -- Russ Heddleston // DocSend at Dropbox
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Creating a New Product Category -- Russ Heddleston // DocSend at Dropbox
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
19 minutes
Released:
Jul 27, 2022
Format:
Podcast episode
Description
Russ Heddleston, Co-Founder & CEO at DocSend, talks about how to create a category or a new market. When bringing a new product to market, it's easy for us to get caught up trying to make it the most optimal for a specific target audience. DocSend turned that concept on its head completely and launched the product first, then saw who was using it, and doubled down on their marketing efforts in those areas. Today, Russ discusses creating a new product category. Show NotesConnect With:Russ Heddleston: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jul 27, 2022
Format:
Podcast episode
Titles in the series (100)
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