23 min listen
1189: The Brain Science of Branding and Spending Triggers with Leslie Zane
1189: The Brain Science of Branding and Spending Triggers with Leslie Zane
ratings:
Length:
33 minutes
Released:
Apr 21, 2021
Format:
Podcast episode
Description
What compels us to spend on certain brands over others? Guest Leslie Zane runs Triggers Brand Consulting, the first female-founded brand consultancy in the U.S..
A Harvard Business School graduate, Leslie is known in the industry for her expertise in applying brain science to branding. She was the first person to include a man in an advertisement for a baby care product. Farnoosh and Leslie discuss the "triggers" that get us to spend on certain products and services over others. Plus, Leslie's advice for women workers in today's rough job market, her own upbringing as the daughter of a Holocaust survivor and the biggest investing mistake she made.
Helpful links:
Triggers® Brand Consulting – https://triggers.com/
Leslie's article in Harvard Business Review - https://hbr.org/2021/02/advertisers-skip-the-platitudes-in-2021
Learn more about your ad choices. Visit podcastchoices.com/adchoices
A Harvard Business School graduate, Leslie is known in the industry for her expertise in applying brain science to branding. She was the first person to include a man in an advertisement for a baby care product. Farnoosh and Leslie discuss the "triggers" that get us to spend on certain products and services over others. Plus, Leslie's advice for women workers in today's rough job market, her own upbringing as the daughter of a Holocaust survivor and the biggest investing mistake she made.
Helpful links:
Triggers® Brand Consulting – https://triggers.com/
Leslie's article in Harvard Business Review - https://hbr.org/2021/02/advertisers-skip-the-platitudes-in-2021
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Released:
Apr 21, 2021
Format:
Podcast episode
Titles in the series (100)
24: Dan Schawbel and Banking on Your Brand: Dan Schawbel is the founder and the Managing Partner of Millennial Branding, a Gen Y research and consulting firm, which helps companies better understand the millennial generation. He is also the Founder of www.WorkplaceTrends.com, a research and advisor by So Money with Farnoosh Torabi