Today we're going to discuss how brand building fits into your marketing strategy and operations. Joining us is Lindsay Pedersen, a Brand Strategist and the Owner of Ironclad Brand Strategy, which is a consultancy that uses a scientific growth driving approach to brand strategy development to help leaders unlock business growth through brand positioning. In part 2 of our conversation, Lindsay is going to walk us through her scientific approach to brand positioning. Show NotesConnect With: Lindsay Pedersen: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.