In this episode we're joined by Martin Hayman, Founder of Wild Sprout, Co-Founder of the organic search tools 'Twylu' and 'RankCaddy', and author of the book 'The Organic Advantage'.Martin worked at SiteVisibility back in the early 2010s and has continued to work with SiteVisibility as a consultant under his 'Wild Sprout' umbrella. In recent years, Martin has ventured into the world of building SaaS software, with his SEO tools Twylu and RankCaddy.In this episode, we discuss Martin's journey from in-house marketer through to SEO consultancy and his more recent ventures in SaaS product development. In this episode, you'll learn:How Martin built his first SEO SaaS productsHow the pandemic has impacted Martin's outlook on work and the development of Twylu and RankCaddyHow to build the identification of quick SEO wins into your marketing routineThe importance of focusing on SEO fundamentals and avoiding shiny object syndrome9 of Martin's favourite SEO quick wins to help boost your organic performanceReferenced on this episode:[Martin's book] The Organic Advantage: https://amzn.to/3Duziathttps://surferseo.com/https://ahrefs.com/https://www.clickflow.com/CONNECT WITH MARTIN:https://www.twylu.com/https://www.rankcaddy.io/https://twitter.com/martinhaymanCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.