Tommy Griffith is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic. Top 3 Value Bombs: 1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need. 2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization. 3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge. Check out The SEO Strategy Guide - SEO Strategy Guide Sponsors: HubSpot: Learn how to grow better by connecting your people, your customers, and your business at HubSpot.com! LinkedIn Advertising: Scale your marketing and grow your business with LinkedIn Advertising! And right, LinkedIn is offering a $100 credit on your next campaign. Visit LinkedIn.com/onfire to claim your credit!