Tommy is the founder of ClickMinded, a digital marketing course for entrepreneurs. He was previously SEO manager at PayPal and Airbnb. He feels weird writing about himself in the third person but admits that it sounds slightly more epic. Top 3 Value Bombs: 1. Once you internalize the basics of SEO, it comes down to understanding what users are looking for and providing relevant content that fills that need. 2. The three things to nail your SEO fundamentals: Relevance, Authority and Reputations, and Technical Optimization. 3. The 5-step framework that can be used to optimize across multiple platforms with search engines: Searcher intent; Digital Assets; Digital Medium; Optimizing; and the Nudge. Free SEO tool for your daily SEO Tasks - SEO Minion Sponsor: Pitney Bowes: With SendPro Online from Pitney Bowes you can compare rates from multiple carriers, print stamps and shipping labels, and track shipments all in one place. Visit PB.com/fire and get a free 30-day trial plus a free 10 pound scale to get started!