27 min listen
IPL: Does The Math Add Up?
ratings:
Length:
28 minutes
Released:
Jun 23, 2022
Format:
Podcast episode
Description
With BCCI winning the battle of bids in IPL, declining TRP's and tussle between digital and TV for advertising sales, what will it take for broadcasters to make a buck on the world's second most valuable sporting event? Host Ratna Bhushan, poses these questions to Vikram Sakhuja, Group Chief Executive, Madison Media, Arnab Roy, VP Marketing, Coca-Cola and Harish Thawani, Former CEO of Nimbus Communication.
Released:
Jun 23, 2022
Format:
Podcast episode
Titles in the series (100)
Tata-SP Group Negotiations by The Morning Brief