Sometimes business owners focus on marketing so much that they tend to forget that they also need to pay attention to the numbers if they still want to be profitable by the end of the day.On this episode of the Garlic Marketing Show, Ryan Tansom, the Co-Founder of Arkona LLC, shares with us the importance of the numbers behind marketing.What You’ll Learn:How to build a valuable businessWhy you should be focusing on cash flow that is SUSTAINABLE, PREDICTABLE, and TRANSFERABLEBuilding a marketing plan based on your profitabilityApproaching things with careful thought: Why you shouldn’t be firing your cannonballs before your bulletsThe Baby Boomer’s generational problemConnect with Ryan:LinkedInFollow Arkona on LinkedInWork with ArkonaResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.