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Using Customer Insights to Unlock Marketing Success, with Ryan Paul Gibson

Using Customer Insights to Unlock Marketing Success, with Ryan Paul Gibson

FromB2B Growth


Using Customer Insights to Unlock Marketing Success, with Ryan Paul Gibson

FromB2B Growth

ratings:
Length:
32 minutes
Released:
Jun 1, 2022
Format:
Podcast episode

Description

In this episode, Benji talks to Ryan Paul Gibson, Founder of Content Lift.
With so much talk out there about how we need to "talk to our customers", it's only fitting to bring on an expert who can better define how to do that effectively. Ryan will explain how to pull out buyer insights and effectively transform your company accordingly.
Show notes:
https://en.wikipedia.org/wiki/Grounded_theory#Serendipity_pattern
https://www.contentlift.io/my-one-case-study
Released:
Jun 1, 2022
Format:
Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.