Adam, Joanna, and Zach discuss the relative lack of celebrity bourbons, especially in light of the massive growth of celebrity spirits in other popular categories like vodka and tequila, and why bourbon drinkers might be resistant to the very notion. Then, the team tastes Sweetens Cove, a bourbon brand owned by celebrities like Peyton Manning and Andy Roddick that doesn't exactly put them front and center. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever else you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. See acast.com/privacy for privacy and opt-out information.