Adam, Joanna, and Zach discuss the many ways in which brand loyalty is a powerful force in the drinks world, how early experiences and exposure to certain brands can shape a lifetime of drinking decisions, and why some brands fit in certain spaces where others would never go. Then, they taste three spirits that they have strong associations with: Bombay Sapphire Gin, Stoli Vodka, and Dewar's Blended Scotch. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, Stitcher, or wherever you get your podcasts, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well. See acast.com/privacy for privacy and opt-out information.