“In the world of GDPR and CCPA complaints, the external data that you use to enrich your profile needs to be as much compliant as your own data set.” This is the gist of the topics we discussed with Gowthaman today. We also discussed the process of first-party validation, the mechanism for recording consent, and the technology in a post-cookie world.  Show NotesConnect With:Gowthaman Ragothaman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.