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    Building information systems to optimize marketing efforts -- Lars Helgeson // GreenRope

    Building information systems to optimize marketing efforts -- Lars Helgeson // GreenRope

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    Building information systems to optimize marketing efforts -- Lars Helgeson // GreenRope

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    15 minutes
    Released:
    Nov 11, 2020
    Format:
    Podcast episode

    Description

    This week we discuss why your CRM is the most important tool for everyone in your organization. Joining us is Lars Helgeson, the CEO of GreenRope, which is a complete CRM system with sales, marketing, customer service and operations built into one single database. In part 3 of our conversation, we discuss building information systems to optimize marketing efforts. Show NotesConnect With:Lars Helgeson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Nov 11, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.