30 min listen
Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
20 minutes
Released:
Jan 30, 2019
Format:
Podcast episode
Description
Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, we are going to discuss how to use data to optimize direct response efforts. Show NotesConnect With: Ron Jacobs - Website // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 30, 2019
Format:
Podcast episode
Titles in the series (100)
Using Content & SEO to Drive Organic Traffic (Jordan Koene -- Searchmetrics) by MarTech Podcast ™ // Marketing + Technology = Business Growth