35 min listen
#109: RAD Podcast Analytics with Stacey Goers from NPR
#109: RAD Podcast Analytics with Stacey Goers from NPR
ratings:
Length:
42 minutes
Released:
Feb 26, 2019
Format:
Podcast episode
Description
Do you know something that is really simple? Really Simple Syndication (aka, RSS). Did you know that RSS is the backbone of podcast delivery? Well, aren't you clever! What's NOT really simple is effectively measuring podcasts when a key underlying component is a glorified text file that tells an app how to download an audio file. Advertisers, publishers, and content producers the world over have been stuck with "downloads" as their key -- and pretty much only -- metric for years. That's like just counting "hits" on a website! But, NPR is leading an initiative to change all that through Remote Audio Data, or RAD. Stacey Goers, product manager for podcasts at National Public Radio, joins the gang on this episode to discuss that effort: how it works, how it's rolling out, and the myriad parallels podcast analytics has to website and mobile analytics! “For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
Released:
Feb 26, 2019
Format:
Podcast episode
Titles in the series (100)
#010: Reviewing the Latest CMOsurvey.org Survey Results: Want to hear Jim Cain wing it for 40 minutes as he discusses a survey he never read? Interested in hearing Tim Wilson boil with incandescent rage as Jim triggers the Indiana Jones style pressure pads under his overpriced hotel snacks? Then this is the... by The Analytics Power Hour