Why we are still in “Podcast Analytics Stone Age”?Looking at the current state of web monitoring, one might be surprised when setting up a Podcast: many of the standard metrics are hard to get for podcasts and the ones that are are not standardized.There is a zoo of different measurements for podcast analytics out there and everyone is trying to push their own agenda. We think these issues can be fixed with standardization.In this episode we compare the state of podcast analytics with the early days of the web. Back then you had simple image counters on your websites. Pretty limited. The podcast industry is in its infancy as well and the lack of client-side tracking makes it hard for hosts to connect with their audience.We give an overview of the industry efforts to fix these issues and how we’re planning to help as well.LinksWolfgang's first online project in the 90s https://web.archive.org/web/19991127092201/http://www.all-4-free.net/counter.htmInteresting resources describing tech behind podcasts https://openpodcast.dev/#/researchList of podcast user agents https://github.com/opawg/podcast-rss-useragentsIAB guidlines how to measure podcast downloads https://iabtechlab.com/standards/podcast-measurement-guidelines/Tool to process download logs of podcasts https://github.com/open-downloads/odltrivago tech blog https://tech.trivago.comHostsMatthias Endler (https://twitter.com/matthiasendler) Wolfgang Gassler (https://twitter.com/schafele)FeedbackEmail: echo@openpodcast.dev Twitter: https://twitter.com/OpenPodcastDev CreditsThe theme music is U.S. Army Blues - Kelly’s Number and is licensed under Public Domain Mark 1.0 License.