22 min listen
St. Jude's 'Thanks And Giving' Point of Sale Pivots
St. Jude's 'Thanks And Giving' Point of Sale Pivots
ratings:
Length:
32 minutes
Released:
Dec 16, 2020
Format:
Podcast episode
Description
ALSAC/St. Jude’s annual holiday giving effort called Thanks and Giving is an iconic campaign featuring nearly 60 brands that last year raised $122 million for the children’s hospital in partnership with major retailers including Best Buy, Domino’s, Home Goods and AutoZone…just to name a few.This year, retail looks much different, thanks to Covid-19. In this episode of Cause Talk Radio, Megan speaks with Rick Shadyac, President and CEO of ALSAC/St. Jude about some of the innovative ways they’ve adapted this year’s Thanks and Giving program to accommodate things like social distancing in-stores, curbside pickup and eCommerce with their corporate partners.Rick shares how St. Jude prioritizes emerging technologies like augmented and virtual reality as well as digital content and platforms like TikTok and Twitch.If you’re a fan of point of sale fundraising like Megan is, you’re not going to want to miss this episode because Rick is a significant leader in this space that will inspire you with his approach and perspectives.Mentioned LinksSt. Jude WebsiteThanks and Giving Corporate Partners
Released:
Dec 16, 2020
Format:
Podcast episode
Titles in the series (100)
7: Automated Giving … Super Strategy or Slacktivism?: In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving. by The Engage For Good Podcast with Alli Murphy