Boys & Girls Clubs of America’s Back2School campaign has grown over the years from a PR event with three corporate partners to a multilayered annual fundraising platform with 24 corporate partners in 2022. As a part of the Back-to-School promotion, BGCA’s corporate partners come together to support youth through donations, in-store activations, employee volunteering, transportation solutions, homework help and more.In today’s episode, EFG’s Alli Murphy is joined by Chad Royal-Pascoe — Senior Vice President, Resource Development – Corporate, Cause and Events, at Boys & Girls Clubs of America to talk about their Back2School initiative and corporate partners.In today’s episode, we’ll explore:
How to center shared values in your partnerships and what questions to ask to spark the conversation
How to determine what your partners’ strengths and assets are and leverage them effectively
How BGCA’s corporate partners are activating for this year’s campaign
Chad’s top tip for successful social impact partnerships
The importance of making these campaigns a part of a business instead of an "add-on"
How BGCA has scaled this campaign, and its corporate partner program
Chad’s biggest challenge and why he thinks it’s something others are facing
Why you need to align on what success looks like
This episode is brought to you by Boys & Girls Clubs of America.Links & Notes
Back2School Press Release
BGCA Website
Back2School Website
Chad Royal-Pascoe LinkedIn
Halo Awards
Season 11, Ep3: Going “Back2School” With Boys & Girls Clubs Of America
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00:00 - Welcome to Engage for Good
01:41 - Introducing Chad Royal-Pascoe and BGCA
04:38 - The BGCA Back2School Campaign
06:50 - Partnerships and Shared Values
10:59 - 2022 Partners
12:28 - Leveraging Partner Strengths
14:43 - Scaling Partner Programs
18:14 - How has corporate involvement changed over the years?
21:20 - Local Cause Marketing
23:18 - Challenges in the space