A new bill was introduced this week that could literally take away your ability to be seen by your target audience.
 
In today’s episode, host Kasim Aslam shares his thoughts on the Verge article that came out this week: https://www.theverge.com/2022/1/18/22889903/democrats-targeted-advertising-facebook-google-surveillance (“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising.’”) Kasim, who is anti-partisan, is forced to get “mildly political” as he responds to this unsettling news. The bill would ban all use of digital advertising targeting ads to users. Kasim doesn’t want to be dramatic, but this is a dramatic bill, he says. If passed, it could effectively be the end of digital marketing as we know it. If they take away your ability to be seen by a relevant audience, “your message will be lost. You’ll be de-platformed. You’ll be a needle in a stack of needles.”
 
Listen in to hear Kasim’s thoughtful hot take and what he thinks is actually the solution to all of our trafficking problems.
 
IN THIS EPISODE YOU’LL LEARN:
What kind of targeting the bill does “allow” and why that’s not a concession
What the “Overton Window” is and why it matters
Why and how this bill hamstrings every single small business out there
Tips for building (and being grateful for) a beautiful community

 
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.theverge.com/2022/1/18/22889903/democrats-targeted-advertising-facebook-google-surveillance (“Democrats Unveil Bill to Ban Online ‘Surveillance Advertising’”) (The Verge)
https://eshoo.house.gov/sites/eshoo.house.gov/files/BanningSurveillanceAdvertisingAct.pdf (Banning Surveillance Advertising Act)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic podcast)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter

 
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Mentioned in this episode:
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